25% tariff on ALL imported autos announced

[timetoclimb]

I don't think anyone was expecting Toyota to raise the price of their vehicles. The issue is the amount that US dealers pay (finance) Toyota after arrival in the US and including tariffs. At best, the article implies that Toyota will subsidize the tariff on behalf of its US dealers (not clear if that includes SET and GST since they are different than the dealer networks in the rest of the US regions), but they almost certainly cannot do that forever. Nobody yet knows how the amount of tariff per vehicle will be calculated. Possibly more info will be provided tomorrow.

"While closely monitoring developments from U.S. authorities including tariffs, we'll continue to work on reducing fixed costs and maintain our current operations for the time being," a Toyota spokesperson said in a statement.

It doesn’t sound to me like they ruled out raising prices. Reuters said:

“Toyota will keep running its operations as it has been and focus on bringing down fixed costs, it said on Monday, not expressing any intention to raise vehicle prices in response to U.S. President Donald Trump's tariffs.”

There may be better Japanese language reporting on the topic.

I get that we’re analyzing semantics here but I think is safe to take it at face value that vehicle prices aren’t going up in response to this, for the time being. Why else would they put out this statement, it’s not like they were going to raise MSRPs for the 25 model year cars on top of the passing the entire tariff on. They are figuring out exactly how that money will be spread around (by lowering fixed costs to compensate) Proof will be in the pudding the next couple weeks with actual sale prices though

 

[TRD_GUY]

Here's 4R sales in the US over the past few years.

 

[timetoclimb]

Needless to say it’s a high margin and important vehicle for them, built for our market specifically, and they need to recoup the 6th gen R&D costs at the very least within the current business plan. They are being cool headed about this whole thing which I can appreciate

 

[TRD_GUY]

Needless to say it’s a high margin and important vehicle for them, built for our market specifically, and they need to recoup the 6th gen R&D costs at the very least within the current business plan. They are being cool headed about this whole thing which I can appreciate

I'm guessing here, but I assume that any 4R's on ships already or at ports (e.g. on route to dealers) would likely be exempt from near term terrifs, so while Toyota will want to say they are "holding prices", they really haven't done anything.

 

[kzrman]

Toyota will not increase the price of there cars despite the tariffs.

https://www.reuters.com/business/au...ain-operations-despite-us-tariffs-2025-03-31/

 

[Handoc]

Toyota will not increase the price of there cars despite the tariffs.

https://www.reuters.com/business/au...ain-operations-despite-us-tariffs-2025-03-31/

Here's hoping that holds till I get my TRD ORP, scheduled for 4/27 to 5/9! Can't do much of an increase in price.. currently expecting to get it at MSRP. Thanks for posting.

 

[kzrman]

Here is a later article from Reuters that mentions what Toyota might do.

https://www.reuters.com/business/au...r-lots-buffer-against-price-hikes-2025-04-02/

 

[TRD_GUY]

 

[Vincenzo]

So, are these other countries trying to get its citizens not to buy foreign made products? What about the Porsche, Mercedes, BMW customers?

 

[Dead Horse]

I need an actual legitimate source for those "Tariffs Charged to the USA" numbers that doesn't come from the Sharpie King's office.