Dealers Adding $5K Price Markups on New 2025 4Runner

[Parker516]

Where? What dealership?

Here's one I've seen -- Penn Toyota (Greenvale, NY) is marking up a 2025 4Runner TRD SPORT by $10,000!

 

[ModernDay4Runner]

Here's one I've seen -- Penn Toyota (Greenvale, NY) is marking up a 2025 4Runner TRD SPORT by $10,000!

They are the exception, not the norm..I am not familiar with Greenvale NY? A lot of rich people there? A lot of naive people there? Do you think someone will buy at that price?

 

[Parker516]

They are the exception, not the norm..I am not familiar with Greenvale NY? A lot of rich people there? A lot of naive people there? Do you think someone will buy at that price?

Oh I know. I've seen lots of dealers that have an MSRP only policy also. Just pointing out an extreme markup example. Added a screenshot above btw.