ADM Thread - What markups are you seeing on 2025 4Runners?

[e90076]

I see there’s a No-ADM thread out there but wanted to get a feel for what others are hearing from dealers with ADM. Ive spoken to two dealers in Houston and one was at $5k ADM and the other $5-10k (undetermined), for TRD Pro and Trailhunter models only. Chime in with what you are seeing in your areas.

 

[Polo08816]

I see there’s a No-ADM thread out there but wanted to get a feel for what others are hearing from dealers with ADM. Ive spoken to two dealers in Houston and one was at $5k ADM and the other $5-10k (undetermined), for TRD Pro and Trailhunter models only. Chime in with what you are seeing in your areas.

I can’t see them getting an ADM on regular 4Runner models because the buyer would probably just opt for a LC or GX550.

 

[qtb007]

Yea, based on the price jump over the 5th gen, Tacomas having incentives, and the Land Cruiser above the 4Runner also available for money off sticker, I don't think we'll see much in the way of ADM on 4Runners. Maybe the first month or two the wannabe youtube influencers will get raked over the coals, but they'll be selling 7000+ of these per month.

 

[e90076]

I don’t disagree with the logic in general but does that hold true for TRD Pros? Im an enthusiast from the Porsche world and it’s all about allocations there. My dealer is telling me they only get 4-6 TRD Pros allocations a year… does that sound right for a dealer in the 4th largest city in the U.S.? If that’s true, I could see how ADMs hold on those models for year or two.

 

[darinja]

Here in Nashville, the Toyota dealers put ADMs on almost everything, so I think there will be some for the Trailhunter and TRD Pro for sure. I'm guessing even the regular models for the first few months like they did with the Tacoma. But it was funny how fast it went from "every single one coming is already sold" to "we now have 100 on our lot, just make a deal with us." I'd love if that happened with the 4Runner.

 

[qtb007]

I don’t disagree with the logic in general but does that hold true for TRD Pros? Im an enthusiast from the Porsche world and it’s all about allocations there. My dealer is telling me they only get 4-6 TRD Pros allocations a year… does that sound right for a dealer in the 4th largest city in the U.S.? If that’s true, I could see how ADMs hold on those models for year or two.

Trailhunter tacomas have been advertised for $3k under sticker. The pricing is so high on the 6th gen across the board that I think we’ll see discounts before we see sustained markups.

Now, I do think the Pros will be relatively rare, but I think that will just mean waiting until the end of the model year to find them for sticker or less.