Dealers Adding $5K Price Markups on New 2025 4Runner

[Parker516]

Where? What dealership?

Here's one I've seen -- Penn Toyota (Greenvale, NY) is marking up a 2025 4Runner TRD SPORT by $10,000!

 

[ModernDay4Runner]

Here's one I've seen -- Penn Toyota (Greenvale, NY) is marking up a 2025 4Runner TRD SPORT by $10,000!

They are the exception, not the norm..I am not familiar with Greenvale NY? A lot of rich people there? A lot of naive people there? Do you think someone will buy at that price?

 

[Parker516]

They are the exception, not the norm..I am not familiar with Greenvale NY? A lot of rich people there? A lot of naive people there? Do you think someone will buy at that price?

Oh I know. I've seen lots of dealers that have an MSRP only policy also. Just pointing out an extreme markup example. Added a screenshot above btw.

 

[andim]

Here's one I've seen -- Penn Toyota (Greenvale, NY) is marking up a 2025 4Runner TRD SPORT by $10,000!

I can only imagine how much a rip off the service at this dealer will be. If they have no shame price gouging by almost 20% then I don't believe they will give you fair quotes on repairs. I would also not expect them to be fair on issues with their service. Buyer beware.

 

[ModernDay4Runner]

I can only imagine how much a rip off the service at this dealer will be. If they have no shame price gouging by almost 20% then I don't believe they will give you fair quotes on repairs. I would also not expect them to be fair on issues with their service. Buyer beware.

You make some really good points, for sure. I would definitely not go anywhere near a dealership advertising that kind of markup.

 

[ModernDay4Runner]

I just had a dealer send me a quote for a 2025 4Runner and included was a $5,000 mark up. I told him to delete my contact information from their database as I would not be purchasing from them.