Official: Start of Production of 2025 4Runner 6th Gen Begins December 2024! Non-Hybrid First, Then Hybrid Models

[Rubicon2Runner]

...I would NEVER pay an ADM fee, regardless of brand...

I agree. I told the salesman a markup would be a deal breaker. May need to wait a while. And, it's highly unlikely there will be an discounting off MSRP due to popularity. I can wait or find something else.

 

[Overland Toy]

I went to the Charlotte NC auto show yesterday specifically to see the 2025 4 runner,, they didnt have one at the show. They had one listed in the show catalog, if you go to shows done expect to see one til April in New York

They have a few at the Los Angeles auto show right now, a beautiful Trd sport with wind chill pearl

 

[JenningsESQ]

They have a few at the Los Angeles auto show right now, a beautiful Trd sport with wind chill pearl

Here’s a video and photos of that TRD Sport someone posted yesterday. Great metallic paint.

https://www.4runner6g.com/forum/thr...th-gen-photos-video-review-la-auto-show.1906/

 

[eddie s]

Not out yet. Can't be long now tho...

I agree. I told the salesman a markup would be a deal breaker. May need to wait a while. And, it's highly unlikely there will be an discounting off MSRP due to popularity. I can wait or find something else.

Toyota has gotten to expensive and cheap plastic interior with under powered engines. Very sad and like you I’m not sure what to buy.

 

[Vintage38]

I'm less concerned about timing...not planning to purchase until June, anyway. However, with only 2-3% in Trailhunter trim, not only will it be hard to find, demand will make many dealer more than happy to pop 10-15% markups (or more) on them.

If Toyota follows suit as the Tacoma, the TRD Pro's and Trailhunter's will most likely be packed with add on's before they hit the dealerships. Pushing the price in the $70k to $80k which will most likely lesson the buyer pool and not leave much room for dealer mark ups. But I'm sure some dealers will try.

 

[Rubicon2Runner]

I'm sure some dealers will try.

Unfortunately, the dealer nearest me has already started with the Landcruiser. 11.1% dealer markup; someone must've thought they were being cute when they came up with the number.

 

[Rubicon2Runner]

Very sad and like you I’m not sure what to buy.

It’s a tough decision. With over 150K miles on our Rubicon, this will likely be our last season of serious remote explorations. While it’s beginning to show its age, it will still serve as a reliable daily driver for my wife and a great option for more local trips in the years to come.

The ongoing Toyota transmission issues remain a major concern. Independence Overland has already experienced an air compressor failure—not exactly confidence-inspiring. Now that some reviewers are getting unsupervised time with the new models, we’re hearing reports of interiors “rattling around us” during off-road use. I already have a 10-year-old vehicle with rattles, so that’s not something I’m eager to revisit.

While cross-shopping different brands, I have to admit I like the Tacoma’s interior the most—it’s got the best design and layout, in my opinion. But this is about more than just looks. When you’re in the middle of nowhere, reliability isn’t optional. Sure, unexpected things can happen, but the real measure of success comes down to what you choose at the outset—not how many warranty trips to the dealer or tows from the middle of Utah it takes to make it right.

 

[TRD_GUY]

It’s a tough decision. With over 150K miles on our Rubicon, this will likely be our last season of serious remote explorations. While it’s beginning to show its age, it will still serve as a reliable daily driver for my wife and a great option for more local trips in the years to come.

The ongoing Toyota transmission issues remain a major concern. Independence Overland has already experienced an air compressor failure—not exactly confidence-inspiring. Now that some reviewers are getting unsupervised time with the new models, we’re hearing reports of interiors “rattling around us” during off-road use. I already have a 10-year-old vehicle with rattles, so that’s not something I’m eager to revisit.

While cross-shopping different brands, I have to admit I like the Tacoma’s interior the most—it’s got the best design and layout, in my opinion. But this is about more than just looks. When you’re in the middle of nowhere, reliability isn’t optional. Sure, unexpected things can happen, but the real measure of success comes down to what you choose at the outset—not how many warranty trips to the dealer or tows from the middle of Utah it takes to make it right.

Seems Toyota is losing the "always reliable" advantage they've held forever?

 

[qtb007]

This defeatist attitude is so bizarre to me. The Tacoma Trailhunter is already seeing markdowns -- rather than dealer markups -- because it is priced a little high out of the gate and there simply aren't a ton of people willing to pay $65k for a Tacoma. I expect that 4Runners will do the same since it is a super similar vehicle.

My brother was using an employee discount for his '24 Land Cruiser. For 2-3 months, everyone said that they wouldn't honor the discount. Then, all of a sudden, there's plenty of LCs on the lot and he had his choice of several LCs for employee discount. Same thing happened with my GR Corolla. People were being dumb and paying markup the first 6 months... and now they are available under sticker. Don't get wrapped up in the hype and be patient.

Seriously, set a target of mid summer to actually buy. You'll have plenty of time to feel out the market and which trim is the best fit for your need and budget. The lots will also probably be bursting with 4Runners like they currently are with Tacomas because that market, in general, is a little soft at the moment.

 

[darinja]

This defeatist attitude is so bizarre to me. The Tacoma Trailhunter is already seeing markdowns -- rather than dealer markups -- because it is priced a little high out of the gate and there simply aren't a ton of people willing to pay $65k for a Tacoma. I expect that 4Runners will do the same since it is a super similar vehicle.

My brother was using an employee discount for his '24 Land Cruiser. For 2-3 months, everyone said that they wouldn't honor the discount. Then, all of a sudden, there's plenty of LCs on the lot and he had his choice of several LCs for employee discount. Same thing happened with my GR Corolla. People were being dumb and paying markup the first 6 months... and now they are available under sticker. Don't get wrapped up in the hype and be patient.

Seriously, set a target of mid summer to actually buy. You'll have plenty of time to feel out the market and which trim is the best fit for your need and budget. The lots will also probably be bursting with 4Runners like they currently are with Tacomas because that market, in general, is a little soft at the moment.

I agree with all of this. Our goal is to buy ours by the end of next year for the reasons you stated. Getting past the immediate markups, but also gives me time to read about potential issues or things I should know about before buying.