Outrageous dealer prices currently

[toyomoLC]

Purchasing the Gen 6s at outrageous dealer prices is both distorting the market and ruining Toyota’s reputation for reputable business dealings in North America.

Our family currently has 5 Toyotas ranging from a 1978 FJ40 LC to a 2025 Signia Limited. Two of those are 4Runners. Had a couple more Toys in the past.

I’ve been looking for another 4Runner. The 1st 6th Gen TRD ORP I drove at a local dealer I’ve bought from before had all the unwanted dealer and port add-ons they could stuff into it and …. $5K ‘market adjustment’ on top.

I’m not sure yet if I want all the Signia TSS 3.0 driver aids in a 4R - my wife hates them, she wants a driver’s car like her 2021 Tacoma TRD ORP - so the ‘adjustment’ was all I needed to walk away, even though they offered to remove it completely. I’m not a fan of dealing with opportunistic price gougers.

So I’m on the fence about the choice between the 5G’s never-fail V6 and the new non-hybrid turbo 4. I know this is a proven Toyota engine - very similar to the one in the Signia and with years of history behind it. I like the TSS 3.0 tech and can turn it off anytime. So there’s that.

im looking at several low mileage G5s, but the idea of buying a 2 yo 4R TRD ORP at the same MSRP it sold for when it was brand new with 0 miles makes me think TOYOTA NA has lost its way.

The Toyota NA marketing team/lead has been unduly influenced by the ‘YouTube influencer’ and ‘overlander expo’ crowd and has lost connection with one of the few brand loyalty customer bases left in in the USA.

I’ll keep tracking the market but ready to wait it out til common sense and the realization that hard earned money spent wisely is more important than instant gratification and ‘shop-online-in your pajamas-from the-basement-convenience’.

Fingers crossed for reality to kick in … eventually!!!!

 

[Rellims]

They will stop all that by summer I'm sure. In the Denver area I am not seeing any market adjustments and last I looked there were over 60 unreserved allocations around the city. Mostly non premium trims could be the reason why I guess.

 

[MrMazMan]

They will stop all that by summer I'm sure. In the Denver area I am not seeing any market adjustments and last I looked there were over 60 unreserved allocations around the city. Mostly non premium trims could be the reason why I guess.

Hey Sean

Any input or observations on any Denver area dealers?

 

[Rellims]

Hey Sean

Any input or observations on any Denver area dealers?

My dealer / sales woman was amazing with updates on delivery times, me bugging them everyday for an update. I do see the premium trim levels getting snatched up quick. Only seeing SR5, Sport and Off Road trims being allocated, tons of Sport which is puzzling to me in Colorado, I'd assume more Off Road. I guess most people don't buy it to hit the trails like I do.

 

[MrMazMan]

My dealer / sales woman was amazing with updates on delivery times, me bugging them everyday for an update. I do see the premium trim levels getting snatched up quick. Only seeing SR5, Sport and Off Road trims being allocated, tons of Sport which is puzzling to me in Colorado, I'd assume more Off Road. I guess most people don't buy it to hit the trails like I do.

Thanks for the info-

Since you intend to off-road, what is your take on actual ground clearance on the ORP with the air dam removed? Do you think it improves ground clearance much if at all? Trying to get a handle on if I’ll lose significant capability compared to my 5th gen.

Thanks for any insight

 

[Rellims]

Thanks for the info-

Since you intend to off-road, what is your take on actual ground clearance on the ORP with the air dam removed? Do you think it improves ground clearance much if at all? Trying to get a handle on if I’ll lose significant capability compared to my 5th gen.

Thanks for any insight

For sure gave a few inches on the approach angle. I am coming from a 2021 Tacoma that had a leveling lift and getting in and out I can feel it. I will get a lift on this once the aftermarket catches up. I don't like the current coil over/spacer options.

 

[ModernDay4Runner]

Purchasing the Gen 6s at outrageous dealer prices is both distorting the market and ruining Toyota’s reputation for reputable business dealings in North America.

Our family currently has 5 Toyotas ranging from a 1978 FJ40 LC to a 2025 Signia Limited. Two of those are 4Runners. Had a couple more Toys in the past.

I’ve been looking for another 4Runner. The 1st 6th Gen TRD ORP I drove at a local dealer I’ve bought from before had all the unwanted dealer and port add-ons they could stuff into it and …. $5K ‘market adjustment’ on top.

I’m not sure yet if I want all the Signia TSS 3.0 driver aids in a 4R - my wife hates them, she wants a driver’s car like her 2021 Tacoma TRD ORP - so the ‘adjustment’ was all I needed to walk away, even though they offered to remove it completely. I’m not a fan of dealing with opportunistic price gougers.

So I’m on the fence about the choice between the 5G’s never-fail V6 and the new non-hybrid turbo 4. I know this is a proven Toyota engine - very similar to the one in the Signia and with years of history behind it. I like the TSS 3.0 tech and can turn it off anytime. So there’s that.

im looking at several low mileage G5s, but the idea of buying a 2 yo 4R TRD ORP at the same MSRP it sold for when it was brand new with 0 miles makes me think TOYOTA NA has lost its way.

The Toyota NA marketing team/lead has been unduly influenced by the ‘YouTube influencer’ and ‘overlander expo’ crowd and has lost connection with one of the few brand loyalty customer bases left in in the USA.

I’ll keep tracking the market but ready to wait it out til common sense and the realization that hard earned money spent wisely is more important than instant gratification and ‘shop-online-in your pajamas-from the-basement-convenience’.

Fingers crossed for reality to kick in … eventually!!!!

I don't think you can judge Toyota as a whole based on one dealership adding a market adjustment. The 6th generation TRD sport premium I'm buying is at MSRP

 

[ModernDay4Runner]

They will stop all that by summer I'm sure. In the Denver area I am not seeing any market adjustments and last I looked there were over 60 unreserved allocations around the city. Mostly non premium trims could be the reason why I guess.

How can you know there are 60 unreserved allocations? Not all dealerships mark their allocations as sale pending when there is a sale pending, they want to draw traffic to their dealership. Is there another way to know what you are saying about those 60?

 

[Nodak]

Purchasing the Gen 6s at outrageous dealer prices is both distorting the market and ruining Toyota’s reputation for reputable business dealings in North America.

Our family currently has 5 Toyotas ranging from a 1978 FJ40 LC to a 2025 Signia Limited. Two of those are 4Runners. Had a couple more Toys in the past.

I’ve been looking for another 4Runner. The 1st 6th Gen TRD ORP I drove at a local dealer I’ve bought from before had all the unwanted dealer and port add-ons they could stuff into it and …. $5K ‘market adjustment’ on top.

I’m not sure yet if I want all the Signia TSS 3.0 driver aids in a 4R - my wife hates them, she wants a driver’s car like her 2021 Tacoma TRD ORP - so the ‘adjustment’ was all I needed to walk away, even though they offered to remove it completely. I’m not a fan of dealing with opportunistic price gougers.

So I’m on the fence about the choice between the 5G’s never-fail V6 and the new non-hybrid turbo 4. I know this is a proven Toyota engine - very similar to the one in the Signia and with years of history behind it. I like the TSS 3.0 tech and can turn it off anytime. So there’s that.

im looking at several low mileage G5s, but the idea of buying a 2 yo 4R TRD ORP at the same MSRP it sold for when it was brand new with 0 miles makes me think TOYOTA NA has lost its way.

The Toyota NA marketing team/lead has been unduly influenced by the ‘YouTube influencer’ and ‘overlander expo’ crowd and has lost connection with one of the few brand loyalty customer bases left in in the USA.

I’ll keep tracking the market but ready to wait it out til common sense and the realization that hard earned money spent wisely is more important than instant gratification and ‘shop-online-in your pajamas-from the-basement-convenience’.

Fingers crossed for reality to kick in … eventually!!!!

get out of SET and go find a toyota usa dealer

 

[tomter]

get out of SET and go find a toyota usa dealer

If your area dealers have any markups/add-ons, shop outside the area or outside of your state! Most states do NOT have any markups period.

 

[Rellims]

How can you know there are 60 unreserved allocations? Not all dealerships mark their allocations as sale pending when there is a sale pending, they want to draw traffic to their dealership. Is there another way to know what you are saying about those 60?

Seems like all the dealerships around here do put sale pending. These dealers all have at least some marked as sale pending so I doubt they leave it off some that are reserved. Also thought all those systems were fed data from Toyota and not managed at the dealer level so when they make statuses it also feeds the Toyota site. Could be wrong though.

 

[ModernDay4Runner]

There must be an awful lot of allocations in your area if you are some with sale pending and 60 without that annotation.

I just went to the Toyota inventory website and searched the inventory for 250 miles out. There are 121 dealerships. I scrolled through the first 50 vehicles and did not see any marked as sale pending.

Do you think the demand is that weak or instead, they just do not get updated to reflect pending sales?

 

[andim]

One of the reason for available 6G’s could be the weird trims and additions that only few people want. e.g. Why the Trd off-road comes with steps instead of rock rails or why there are none with real skid plates is baffling. Often the models in some trims lack the tow package, then there is no moonroof but different rims for 1.3k and the list goes on. The problem is not that some options are generally unavailable. It’s that they offer a seemingly random mix of options so that you spend 60k and important stuff is missing and other random stuff is there. It seems Toyota puts into their cars whatever is in their warehouses around the factory in tahara And what needs to get used to make space for new deliveries. They do not evaluate what combinations of options are most wanted and useful and produce and deliver those.
and I guess there are lots of people like me willing to wait for another year or two until something comes up that’s worth 60 or 70k to me.

 

[Rellims]

There must be an awful lot of allocations in your area if you are some with sale pending and 60 without that annotation.

I just went to the Toyota inventory website and searched the inventory for 250 miles out. There are 121 dealerships. I scrolled through the first 50 vehicles and did not see any marked as sale pending.

Do you think the demand is that weak or instead, they just do not get updated to reflect pending sales?

Like ^^ said, I think it's a trim level thing. Premium trims seem to be getting reserved.

 

[jhoveln]

Most out in the Philly metro area on allocation are at least $2k above MSRP. This is even the SR5s, I have one at a dealer closer to me on reserve but have been checking around at all the prices.