No Markup / No ADM Dealers @ MSRP Price for 2025 4Runner 6th Gen - List Them

[kzrman]

I bought my 1997 Toyota 4Runner new from Longo Toyota and it is still my daily driver. I plan I buying a new 2025 from them even though there are many Toyota dealers close to me. They were easy to work with back in the 90's and I decided to stick with them again for my new 4Runner.

I tried to place an order with Longo, but was told that they would not sell to a out of stater.
They said that they are trying to save there limited inventory for locals.

 

[WKTJR1]

Yea Toyota issued this TSB (no recall) for the transmission issue:

https://www.tacoma4g.com/forum/thre...cement-9-9-24-updated-w-vin-lookup-tool.6809/

That was issued months ago, so we shouldn't see any of the same issue on the 2025 4Runner transmission.

The issue arises when casting sand from the torque converter (TC) is not completely flushed out during manufacturing. These particles can lodge themselves into the shift solenoids, leading to the problem. This is why both the TC and the transmission are replaced. However, specific diagnostic codes must be triggered for the transmission to qualify for replacement. If these codes are not present, the issue is addressed differently—or, more accurately, not addressed at all.

Since the contamination is not consistent some trucks affected under the TSB are running fine, some are intermittent and some had complete failures resulting in complete replacement. The folks with intermittent issues are the ones getting screwed.

Finally, Toyota is not identifying affected trucks still on the lots and certainly not discounting them. They are only offering financing so everything is on the buyer. Any discounts are from the dealer.

 

[Dphotos]

I tried to place an order with Longo, but was told that they would not sell to a out of stater.
They said that they are trying to save there limited inventory for locals.

I live in the area so that is good for us locals. I was put on a Longo wait list because I was a prior 4Runner customer and that I have had a very long ownership of my 4Runner which is 29 years as my daily driver. I can understand a dealer not wanting to sell out of state. There is a high demand for local customers. Local customers brings in more money for the service department too. My 4Runner needed very little service.

 

[MudBug64]

Checked with all dealers in St. Louis, MO area and they will all be charging $3,000 “market adjustment” on Trailhunter and TRD Pro trims only. At least until Autumn of 2025. Other trims should not be affected by that. Has anyone else seem similar approaches in your area or just all the dealers in my area pulling a trust in the market “because they can”?

 

[BG1]

My local NJ dealer just sent me details of an allocation for Feb.
It's for the TRD Sport Premium part time AWD, which is what I wanted which is $56,060 per the basic build list, no sunroof wanted.
It's stuffed with $4,272 of extras which after delivery, taxes etc, they want $63,227 for....
Looks like I'll be hanging on to the current 2022 4R for a while yet. Interesting is that it's a lease and Toyota finance has let me extend for 6 months to let supply settle down and about half of the payment goes to reduce the residual if I decide to buy it out.

I wonder who decides on the extras dealer or T HQ.

 

[CrispyTacoLover]

I think you are with the minority if I'm being honest. Looks pretty similar to every other 4R that we've seen now over multiple generations. I also don't see this forum going off like I've seen with other brands where people were chomping at the bit to get one. I'm curious, but have no real expectations at this point. I know how the 4 banger turbo's run, but I've never been a fan of Toyota's styling, and the only aspect that really matters is the interior. I'll know more when I drive one. If it feels and drives like the current generation, I'll be walking.

I seriously doubt the 2025 4Runner feels and drives like a 5th gen.

 

[Buzz]

I am in Canada, dealer markups not as prevalent as far as I know.
The dealership I have my order in with is markup free. As they said vehicles are expensive enough.

No markup but tons of BS options added on.

 

[4running]

I seriously doubt the 2025 4Runner feels and drives like a 5th gen.

It won't. Just look at the reviews of the new Tacoma vs. old and we know that it will drive and ride much better.

 

[ModernDay4Runner]

The dealership near me in Hampton Roads VA is selling at MSRP. Other dealerships in Northern VA have made the same offers to me.

 

[ngfilla94]

Checked with all dealers in St. Louis, MO area and they will all be charging $3,000 “market adjustment” on Trailhunter and TRD Pro trims only. At least until Autumn of 2025. Other trims should not be affected by that. Has anyone else seem similar approaches in your area or just all the dealers in my area pulling a trust in the market “because they can”?

Ackerman on Hampton is selling at MSRP except for Trailhunter and Pro. They said $2.5k adjustment on those two.

 

[MudBug64]

Ackerman on Hampton is selling at MSRP except for Trailhunter and Pro. They said $2.5k adjustment on those two.

Yeah I did reach out to the 3 main dealers in STL. I’m looking at either the Pro or Trailhunter with a 3rd possibility being the ORP.

Told them I won’t do business until they remove the “market adjustment”- which they said probably wouldn’t happen until the end of 2025.

 

[ModernDay4Runner]

I put a deposit down on a TRD SPORT PREMIUM in my local area on the 10th of this month. I looked at the Inventory section of Toyota.com today and the vehicle that dealership had allocated is no longer there. I contact the dealership and they said it was a mix up and the allocation was never meant for them, it was meant for another dealership. I contacted that dealership and they told me they had a deal locked in on the 7th, three days before the local dealership here took my deposit. Has anyone heard of anything like that happening before or did I get played?

 

[olefriend]

I put a deposit down on a TRD SPORT PREMIUM in my local area on the 10th of this month. I looked at the Inventory section of Toyota.com today and the vehicle that dealership had allocated is no longer there. I contact the dealership and they said it was a mix up and the allocation was never meant for them, it was meant for another dealership. I contacted that dealership and they told me they had a deal locked in on the 7th, three days before the local dealership here took my deposit. Has anyone heard of anything like that happening before or did I get played?

Sorry to hear that happened. Impossible to know if the dealer was being honest or not. If it's a dealer with a decent reputation, it's probably unlikely they are using fake allocations to catfish buyers. Dealers are going to sell everyone of these first allocations pretty easily, so I don't see why they'd need to trick a potential buyer like that. They'd lose a future potential customer and also possible public reputation hit.

What's your plan now?

 

[TN Vols]

Sheehy Toyota of Fredericksburg, Virginia has 2 TRD Sport Premium allocations listed:

MSRP + $998 doc fee
Sheehy Toyota of Fredericksburg

 

[TN Vols]

Gates Toyota in South Bend, Indiana has a 2025 4Runner TRD Sport

1/30/25 build
$53,297 + $250 Doc Fee
Gates Toyota